Hi, I'm Will.

I'm Director of Engineering at Loop Returns, where I lead the engineering teams building post-purchase infrastructure for thousands of ecommerce brands.

Before Loop, I spent a decade building software in Boston, Salt Lake City, and Northeastern Pennsylvania, with a focus on Laravel and PHP. I founded Forefront Software, a development agency, and later CTO Sumo, where I worked with founders as a fractional CTO. I've spoken at Laravel and PHP conferences on engineering practice and team building.

I care about building engineering organizations with clear systems, small teams with real ownership, and software that stays understandable long after it ships. I'm particularly interested in engineering leadership, hiring, developer productivity, and how AI is changing the way software teams work — without eroding the judgment and discipline that make good engineering possible.